Why join S4C?
S4C is looking for a Digital Marketing Lead to lead on the digital vision for its promotional efforts. This is an exciting new role that requires a deep understanding and passion for the opportunities that digital platforms offer to marketing, brand and engagement campaigns.
At S4C, we are passionate about creating a positive, active and inclusive work environment that reflects our core values:
Be Your Best, Proud of S4C, Celebrate Everyone, Go For It.
This is an exciting time to join our team in leading and implementing a digital promotion strategy to help increase audiences and raise the profile of S4C and its content across a range of platforms. Working more broadly across the marketing, brand and creative teams the role will be responsible for digital innovation in the field. We are looking for an individual who is passionate about S4C's content and enthusiastic about creating a buzz and attracting new audiences to all of the channel's platforms.
Job Overview
The Lead will support the Head of Marketing, deputising as required, whilst leading a team of experienced marketing officers on a day-to-day basis. You will be responsible for implementing the promotional strategy for paid and organic media channels and creating data-driven paid media strategies, working alongside S4C's external agencies to optimise the budget and reach as wide an audience as possible. Working closely with S4C's Digital, Communications, Brand and Creative teams, the Lead will be expected to help ensure unified and successful campaigns, measuring performance across various paid media channels.
Together with the Head of Marketing, you will be responsible for setting a clear direction for promotional work in order to respond to the digital challenges facing the broadcasting sector. The Lead will be expected to base any promotional strategies and multi-platform audience tactics on deep insights and an understanding of the environment to change audience perceptions, collaborating with the Research Team to ensure this.
You will have strong marketing, brand and digital skills with the experience and ability to set objectives, drive results and implementing strategies. You will be analytic, strategic, and highly skilled in implementing insights, and you will act with passion and an understanding of media and digital innovation. You will be an experienced manager with a strong communications and marketing background with the ability to develop integrated plans that increase engagement.
This role lies within the Marketing, Communications and Research Department but is critical in terms of the close collaboration on integrated campaigns with the Digital and Social Media Team.
Further Details
Location: Carmarthen / Cardiff / Caernarfon (minimum of 2 days in the office)
Salary: £49,000-£55,000 per annum
Contract: Permanent
Probation Period: 6 months
Working Hours: 35.75 hours per week. Due to the nature of the position, flexibility is expected, including working outside office hours, some weekends and bank holidays.
Holidays: In addition to the statutory bank holidays, you will be entitled to 26 days of paid holiday per year. (Please note that the annual leave will be pro rata if working part time).
Pension: Paid staff are entitled to join a Group Personal Pension Scheme subject to the terms of any existing scheme which is amended from time to time. If you are a member of the Group Personal Pension Scheme, S4C will contribute 10% of your basic salary to the Scheme. You will be expected to contribute 5%.
Applications
Applications should be sent by 12.00 on Thursday 29 May 2025 by completing this application form.
Interview Date: 10 June 2025
CV’s will not be accepted.
Applications may be submitted in Welsh. An application submitted in Welsh will not be treated less favourably than an application submitted in English.